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- IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? June 6, 2025Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing. The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared […]Victoria McNally
- The Next Phase Of Retail Media Is A Brand New World For Programmatic Vendors June 6, 2025Pacvue is an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, alongside the likes of Skai, Omnicom-owned Flywheel Digital, Criteo and The Trade Desk, that are broadly integrated by retail media networks. The original […]James Hercher
- What Does It Mean To Be All In On AI? June 6, 2025Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year? The post What Does It Mean To Be All In On AI? appeared first on AdExchanger.Sarah Sluis
- Comic: The Purchase Funnel June 6, 2025Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Purchase Funnel appeared first on AdExchanger.Kevvo
- There Is No Safe House; When The Scrapers Get Scraped June 6, 2025The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025. The post There Is No Safe House; When The Scrapers Get Scraped appeared first on AdExchanger.AdExchanger
- The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible June 5, 2025With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]James Hercher
- How This Airline Added Self-Serve Advertising To Its Flight Plan June 5, 2025Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]Joanna Gerber
- Marketing’s Next Leap: Why AI-Powered Answers Are Replacing Insights June 5, 2025Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams have invested in turning data into insights. Yet a persistent problem remains: The path from insight to action remains too long and fragmented. As markets accelerate and customer expectations rise, traditional […]AdExchanger Content Studio
- Through The Looking Glass; The AI Agency Extinction Event June 5, 2025Wonderland Did you ever read Lewis Carroll’s “Through the Looking Glass,” the sequel to “Alice In Wonderland,” which documents a nightmare the human protagonist must escape? Well, the online ad industry may soon have a similar experience, as it stands on the precipice of a new age in data-driven advertising. Or maybe we’re reading too […]AdExchanger
- Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data June 4, 2025Most Meta product news isn’t a flashy announcement or the debut of a hardware line. For many products, it comes down to yearslong evolutions and incremental change. That’s the way of it with a set of new features introduced on Wednesday that give advertisers more granular metrics for how they value traffic and ad campaign […]Joanna Gerber