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This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision June 3, 2026
If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types […]
Joanna Gerber
Don’t Take Customers At Face Value June 3, 2026
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […]
Allison Schiff
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation June 3, 2026
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […]
Joanna Gerber
Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 June 3, 2026
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to […]
AdExchanger
How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance June 2, 2026
Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to […]
Joanna Gerber
This Chrome Extension Reads Privacy Policies So You Don’t Have To June 2, 2026
If there were an Olympics event for how fast someone can scroll to the bottom of a privacy policy and hit “accept,” you’d find me on the podium with a medal. But buried in those endless paragraphs are real trade-offs related to data sharing, liability and, increasingly, whether your content and data can be used […]
Allison Schiff
Digital Advertising Needs Guardrails For AI June 2, 2026
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […]
AdExchanger Guest Columnist
Meta’s Customer Disservice Bots; Paying For Performance June 2, 2026
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disservice Bots; Paying For Performance appeared first on AdExchanger.
AdExchanger
Marketers Have Become Followers Of The Cult Of Performance June 1, 2026
Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […]
James Hercher
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality June 1, 2026
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […]
Allison Schiff