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Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM October 14, 2026
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad servers, which is how Prebid auctions currently work. Prebid previewed this new […]
<img src="https://www.adexchanger.com/wp-content/uploads/2026/07/2304-120x120.jpg" alt="Photo of Anthony Vargas" width="60" height="60" class="ai-author-image ai-author-image--circle ai-author-image--inline rounded-circle shadow-offset" loading="lazy"> Anthony Vargas
Big Wins For Publicis; Small Wins For Privacy October 14, 2026
Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up 5% from the first half of the year, and notably won PepsiCo’s business last month. Funny note about that PepsiCo deal: […]
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AdExchanger Names Lauren Wetzel Of WPP And Kristi Argyilan Of The Trade Desk As 2026 Top Women Special Recognition Award Recipients October 13, 2026
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]
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Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them October 13, 2026
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six […]
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Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP October 13, 2026
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The post Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP appeared first on AdExchanger.
<img src="https://www.adexchanger.com/wp-content/uploads/2026/07/2303-120x120.jpg" alt="Photo of Alyssa Boyle" width="60" height="60" class="ai-author-image ai-author-image--circle ai-author-image--inline rounded-circle shadow-offset" loading="lazy"> Alyssa Boyle
Making AI Pay Its Way, With Cloudflare October 13, 2026
For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen, VP of strategic partnerships for media, creators and AI at Cloudflare, on this week’s […]
<img src="https://www.adexchanger.com/wp-content/uploads/2026/07/34-120x120.png" alt="Photo of Allison Schiff" width="60" height="60" class="ai-author-image ai-author-image--circle ai-author-image--inline rounded-circle shadow-offset" loading="lazy"> Allison Schiff
Dear Performance CTV Companies: Please Stop. You’re Hurting Us October 13, 2026
Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed television into Google. TV is still TV, even when […]
AdExchanger Guest Columnist
Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side October 13, 2026
Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side appeared first on AdExchanger.
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TV Budgets Are Following The Wrong Scorecard October 12, 2026
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification. “The largest share of viewing” and “the most valuable channel for a given […]
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How This Golf Training Brand Fixed Its Subpar Attribution October 12, 2026
Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some inventory, a trademark and a website that, by his own estimation, […]
<img src="https://www.adexchanger.com/wp-content/uploads/2026/07/34-120x120.png" alt="Photo of Allison Schiff" width="60" height="60" class="ai-author-image ai-author-image--circle ai-author-image--inline rounded-circle shadow-offset" loading="lazy"> Allison Schiff