Link to Ad Exchanger

RSS Feeds » Ad Exchanger RSS

Ad Exchanger RSS

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep April 8, 2026
Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […]
Allison Schiff
Who Needs ‘Corrosive Intermediaries’ Anyway? April 8, 2026
The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […]
Allison Schiff
The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI April 8, 2026
We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […]
AdExchanger Guest Columnist
No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All April 8, 2026
A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […]
AdExchanger
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing April 7, 2026
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […]
James Hercher
Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights April 7, 2026
A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.
Joanna Gerber
What Regulators Talk About When They Talk About Ad Tech April 7, 2026
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […]
Allison Schiff
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools April 7, 2026
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]
Andrew Byrd
When AI Efficiency Is A Red Flag; Partners Plus Partners April 7, 2026
Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative. Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […]
AdExchanger
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories April 6, 2026
Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]
Anthony Vargas