Google Marketing Platform RSS
- Google NewFront: Rethink CTV beyond streaming with Display & Video 360 May 5, 2025Google NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.
- Campaign Manager 360 expands partnerships February 7, 2025Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.
- Meridian is now available to everyone January 29, 2025Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.
- Display & Video 360: the demand side platform for a connected internet January 21, 2025Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.
- Search Ads 360 adds support for Microsoft automated bidding August 22, 2024Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.
- Display & Video 360 updates from Google NewFront April 29, 2024Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.
- Maximize CTV Performance with Display & Video 360 and Disney March 20, 2024Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).
- Empowering the Retail Media Ecosystem with Search Ads 360 March 18, 2024We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.
- Scheduling your upgrade to the new Search Ads 360 April 17, 2023It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.
- Improve how you plan, buy and measure your CTV campaigns February 14, 2023New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.
- 5 tips to power your 2023 marketing strategy January 26, 2023In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.
- Maximize workflow & budget efficiencies across your media January 12, 2023In this series of posts, we showcase how marketers can utilize Display & Video 360 to unify their media and maximize both workflow and budget efficiencies.
- Reach your audience on connected TVs with Display & Video 360 December 29, 2022Display & Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…
- Activate your first-party data on connected TV November 9, 2022New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.
- Introducing two new solutions powered by Ads Data Hub October 31, 2022Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.
- 3 tips to maximize budget efficiency across media October 28, 2022Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.
- Engage your first-party audience in Display & Video 360 October 11, 2022Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.
- New audience solutions in Display & Video 360 October 6, 2022Adding Exchange Provided Identifiers and optimized targeting capabilities to Display & Video 360.
- Unlocking the full value of Consent Mode September 20, 2022Introducing new features and partnerships that guide advertisers through Consent Mode set-up to unlock the benefits of conversion modeling.
- Drive differentiated value for your business with Display & Video 360 September 20, 2022Display & Video 360 releases new features designed to help enterprise marketers drive differentiated value for their business.