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Platform properties roll out globally, plus a new social and video performance guide July 29, 2026
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover, and Google News. Today, platform properties are globally available to everyone.
See how content from social and video platforms performs on Google Search July 7, 2026
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make it easier for site owners and creators—even those without their own website—to get a consolidated view of how all of their content is getting discovered on […]
Search Central Deep Dive Europe 2026: Apparently we're going to Barcelona July 6, 2026
We're excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we're headed to Barcelona, Spain, from September 30 to October 2, 2026.
Help Us Pick the Next Stop in Europe for Search Central Live Deep Dive 2026! June 18, 2026
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy.
Introducing Search Generative AI performance reports in Search Console June 3, 2026
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's visibility within generative AI features on Search.
A new resource for optimizing for generative AI in Google Search May 15, 2026
As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize their content for appearance in generative AI features in Search, and in turn Google Search overall.
Introducing a new spam policy for "back button hijacking" April 13, 2026
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions.
Search Central Live is Coming to Shanghai in 2026! April 2, 2026
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
Inside Googlebot: demystifying crawling, fetching, and the bytes we process March 31, 2026
If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close to our hearts (and our servers): the inner workings of Googlebot.
New Location for the Google Crawlers' IP Range Files March 31, 2026
Just a short note this time!