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Search Central Live is Coming to Shanghai in 2026! April 2, 2026
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
Inside Googlebot: demystifying crawling, fetching, and the bytes we process March 31, 2026
If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close to our hearts (and our servers): the inner workings of Googlebot.
New Location for the Google Crawlers' IP Range Files March 31, 2026
Just a short note this time!
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more! March 20, 2026
It's that time of the year again! Let's talk about the Search Central Live (SCL) schedule for the Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our Search teams and fellow community members. Here is everything you need to know about our plans for the year, […]
Search Central Live is coming to Canada! March 11, 2026
Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! The event series has been a great way for communities to connect with each other and Googlers to learn more about the web ecosystem and how Google Search works and exchange ideas.
Google's February 2026 Discover Core Update February 5, 2026
Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update.
Search Central Live is coming back to South America January 26, 2026
We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026. Following many years of successful events in the region, we're continuing our mission to help local businesses enhance their site's performance in Google Search.
Search Central Live APAC 2025 Recap: A Note of Gratitude December 31, 2025
It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've been on a mission to connect, share, and—most importantly—listen.
Introducing weekly and monthly views in Search Console December 10, 2025
Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting immediate issues or spikes, it can sometimes be harder to understand the bigger picture. Daily fluctuations can make it hard to see if your site is truly growing or declining over time.
Introducing social channels in Search Console December 8, 2025
Many companies and organizations manage their digital presence using different platforms, including social media websites, in addition to their own websites. This aligns well with users who are increasingly drawn to different types of content formats and social media platforms.