RSS Martech
- The ultimate consent strategy to maximize customer opt-ins by Edna Chavira June 4, 2025Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue. The post The ultimate consent strategy to maximize customer opt-ins appeared first on MarTech.Edna Chavira
- HubSpot announces deep research connector to ChatGPT June 4, 2025HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. The post HubSpot announces deep research connector to ChatGPT appeared first on MarTech.Mike Pastore
- 3 steps to align your stack with strategy June 4, 2025What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. The post 3 steps to align your stack with strategy appeared first on MarTech.Frans Riemersma
- AI is making a major impact of email marketing teams, report finds June 4, 2025AI is helping email marketers move faster, but many of the old, familiar challenges remain. The post AI is making a major impact of email marketing teams, report finds appeared first on MarTech.Mike Pastore
- Adobe expands its suite of AI agents with Product Support and Data Insights agents June 4, 2025Adobe’s human-centered approach to AI is becoming a reality as new agents roll out. The post Adobe expands its suite of AI agents with Product Support and Data Insights agents appeared first on MarTech.Mike Pastore
- Report finds consumers want deals from AI, not simulated conversation June 4, 2025There’s a disconnect between how consumer goods marketers use AI and what customers want from it. The post Report finds consumers want deals from AI, not simulated conversation appeared first on MarTech.Mike Pastore
- Playbook Broken: Why old marketing tactics fail June 4, 2025In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media. The post Playbook Broken: Why old marketing tactics fail appeared first on MarTech.Marc Sirkin
- A guide to attribution models in GA4 June 4, 2025GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. The post A guide to attribution models in GA4 appeared first on MarTech.Dan Taylor
- Salesforce unveils major Slack integration June 3, 2025Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned. The post Salesforce unveils major Slack integration appeared first on MarTech.Constantine von Hoffman
- Full-stack marketers need support at the organizational and technological levels June 3, 2025A new report finds full-stack marketers need more help from tools and leadership. The post Full-stack marketers need support at the organizational and technological levels appeared first on MarTech.Mike Pastore