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The CMO role is evolving before our very eyes October 14, 2026
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution. The post The CMO role is evolving before our very eyes appeared first on MarTech.
Mike Pastore
Your AI visibility score may be hiding a problem October 14, 2026
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. The post Your AI visibility score may be hiding a problem appeared first on MarTech.
Constantine von Hoffman
Why website analytics tell an incomplete story of buyer decisions October 14, 2026
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes. The post Why website analytics tell an incomplete story of buyer decisions appeared first on MarTech.
Jay Mandel
Marketing has outgrown the organization built to run it October 14, 2026
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed. The post Marketing has outgrown the organization built to run it appeared first on MarTech.
Gareth Chilton
AI won’t kill sales jobs — buyers will October 14, 2026
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table. The post AI won’t kill sales jobs — buyers will appeared first on MarTech.
Scott Gillum
Is real-time marketing finally real? by Optimove October 14, 2026
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back. The post Is real-time marketing finally real? appeared first on MarTech.
Optimove
Salesforce buys AI analytics startup Loops October 13, 2026
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation. The post Salesforce buys AI analytics startup Loops appeared first on MarTech.
Constantine von Hoffman
Google changed its content guidance. Don’t expect a reset. October 13, 2026
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic. The post Google changed its content guidance. Don’t expect a reset. appeared first on MarTech.
Constantine von Hoffman
AI agents are coming between you and your customers October 13, 2026
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how. The post AI agents are coming between you and your customers appeared first on MarTech.
Greg Kihlstrom
The benefits of server-side tracking — and what it takes to get them October 13, 2026
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change. The post The benefits of server-side tracking — and what it takes to get them appeared first on MarTech.
Lucas Walshe